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Every corner of the dealership, one family

The newest members wear Australian food code names until their real names and homes are ready. Open any of them and join the list: you hear the real name first, and you are told the day it goes live.

The initiative

THE MARSUPIAL PROJECT

One family of dealership software, nineteen products, one shared memory we call the pouch. The core three: JOEY works for the salesperson, KANGAROO works for the manager, WALLABY works for the business that has no sales team at all. Around them, sixteen specialists cover every corner of the store: leads, service, mail, parts, buying cars, finance, the customer's own app, recon, advertising, the back office, collision, the phones, loaners, the website, the reputation, and training.

A joey is a young kangaroo, a wallaby is its smaller cousin, and possums, numbats and wallaroos are family too. Every product is a marsupial, so the family name is also the roadmap: one pouch, one ecosystem, each member doing its own job and feeding the others.

JOEY is live and for sale today, and it is the only one you can buy. KANGAROO has an early Beta, free while it is in beta. WALLAROO has an open early access list. Everything else, from WALLABY through the newest members, is in development. None of them are for sale yet. The newest members wear Australian food code names while their real names and homes are secured; each teaser page has a list you can join to hear the real name first.

JOEY

Live

The rep.

An AI sales assistant sold to the individual salesperson, not the dealership. It answers new leads, follows up, and keeps the pipeline warm while you are in front of a customer.

  • First contact in seconds, day or night.
  • Follow up that keeps going after you clock out.
  • Every lead, note and next step in one place.

Open getjoey.app

KANGAROO

Beta

The manager.

Manager to salesperson automation: a team command deck, appointment and sales tracking for the whole floor, and every JOEY on your team in one place. Beta 1 is live and free; the fuller platform (auto-routing, coaching, approvals) is still being built.

  • Beta 1 is live today, free while KANGAROO is in beta.
  • Every appointment, sale and SPIFF for your floor in one view.
  • The fuller platform is on a waitlist, not for sale yet.

Open getkangaroo.app

WALLABY

In development

The whole troop.

B2B outbound for small businesses and solo founders with no salespeople at all. You hire virtual workers coordinated by a virtual manager, and the org chart is the product.

  • Hire a virtual worker the way you would hire a person.
  • A virtual manager keeps the team pointed at the right accounts.
  • In development. Nothing to buy yet, waitlist only.

Open getwallaby.app

POSSUM

In development

The second chance.

A lead recovery engine for automotive sales: it goes back for the aged, ghosted, no-show and unsold leads everyone else wrote off, and works them back to life.

  • Aged and ghosted leads get a real reactivation sequence.
  • No-shows and unsold traffic worked instead of archived.
  • In development. Concept site is live, nothing to buy yet.

Open getpossum.app

NUMBAT

In development

The service advisor.

What JOEY does for the sales rep, NUMBAT does for the service advisor: it watches the service CRM, remembers every customer visit and declined repair, keeps customers updated while their car is in the shop, and hands sales-ready signals from the service lane to JOEY.

  • Long term memory of every customer's service history.
  • Status updates and declined-service follow-up in the advisor's voice.
  • In development. Nothing to buy yet.

Open getnumbat.app

WALLAROO

Early access

The mailbox.

Physical mail outreach on the Joe Girard system: a real card in every sold customer's mailbox on a cadence that never breaks, so they remember you at trade-in time. Connects to JOEY, with bundle pricing at launch.

  • Handwriting-style cards printed and mailed for you, on cadence.
  • Your book of sold customers, kept forever.
  • Early access list is open. Nothing to buy yet.

Open getjoey.app/wallaroo

QUANDONG

In development

The parts counter.

The third profit center gets its own marsupial: a dealer-first marketplace where dealerships sell OEM parts and accessories directly to consumers, with the counter's own AI copilot for lookups, quotes and dead-stock recovery.

  • List your whole parts inventory without hand-typing a catalog.
  • Sell aging shelf stock direct to consumers before it dies.
  • In development, wearing a code name while its real home is secured. Join its list to hear the real name first.

Open getjoey.app/marsupial/quandong

SNAG

In development

The buyer.

The family member that BUYS cars: trade-in appraisals, instant-cash-offer leads worked end to end, private-party sourcing, and we-want-your-car offers made right in the service lane. Every car it digs up feeds the front line.

  • Appraisal copilot that works the offer, not just the number.
  • Finds buyable cars in the service lane and the open market.
  • In development, wearing a code name while its real home is secured. Join its list to hear the real name first.

Open getjoey.app/marsupial/snag

FINGERLIME

In development

The closer.

F&I with a smile: the finance office copilot that presents the menu in plain language, personalizes product attach from what the store actually knows about the customer, and keeps every disclosure exactly right.

  • The menu explained like a person, not a laminated grid.
  • Compliance that fails closed, never a guessed rate.
  • In development, wearing a code name while its real home is secured. Join its list to hear the real name first.

Open getjoey.app/marsupial/fingerlime

EUCALYPTUS

In development

The customer's pocket.

The app the dealership gives its customers: their garage, their service bookings, their parts and accessory orders, and their trade-in offer, all in one place that remembers them.

  • One tap to book service, order parts, or see your offer.
  • The customer-facing face of the whole family.
  • In development, wearing a code name while its real home is secured. Join its list to hear the real name first.

Open getjoey.app/marsupial/eucalyptus

PAVLOVA

In development

The recon runner.

Every acquired car tracked from the buy to the front line: detail, mechanical, photos, with the bottleneck chased automatically, because every idle recon day is real money.

  • Time to line, measured and chased per vehicle.
  • Hands the finished car straight to the sales floor.
  • In development, wearing a code name while its real home is secured. Join its list to hear the real name first.

Open getjoey.app/marsupial/pavlova

LAMINGTON

In development

The advertiser.

Inventory advertising and marketing automation: every car advertised the day it is ready, every campaign fed by what the family already knows, no listing left stale.

  • Ads generated from real inventory, never from templates alone.
  • Campaigns that know which cars actually need the push.
  • In development, wearing a code name while its real home is secured. Join its list to hear the real name first.

Open getjoey.app/marsupial/lamington

BILLYTEA

In development

The office.

The back office that never drops a deal jacket: title and registration work tracked to done, deal paperwork completeness checked, and the accounting that reconciles because it reads the same system as everything else.

  • Every title, every deal jacket, tracked to complete.
  • Books that match because there is one source of truth.
  • In development, wearing a code name while its real home is secured. Join its list to hear the real name first.

Open getjoey.app/marsupial/billytea

PEPPERBERRY

In development

The body shop.

Collision, owned: photo-based estimate intake, the insurance paperwork worked instead of dreaded, repair status the customer actually hears about, and a totaled car turned into a replacement-car conversation.

  • Estimates started from photos before the tow truck arrives.
  • Status updates that end the where-is-my-car calls.
  • In development, wearing a code name while its real home is secured. Join its list to hear the real name first.

Open getjoey.app/marsupial/pepperberry

DAMPER

In development

The phones.

Every inbound call answered, every missed call rescued. Unlike the phone bots everyone else sells, this one knows the caller: their car, their history, their thread, and it hands the call to the person who actually owns the relationship.

  • Answers with the caller's whole story already open.
  • Books service, routes sales calls to the owning rep.
  • In development, wearing a code name while its real home is secured. Join its list to hear the real name first.

Open getjoey.app/marsupial/damper

MACADAMIA

In development

The loaner fleet.

Loaners, shuttles and mobility, managed and predicted: tomorrow's schedule decides tonight which loaners to hold, so the customer who needs a car gets one and the fleet stops leaking money.

  • Every loaner tracked: who, fuel, miles, due back.
  • Allocation predicted from tomorrow's booked work.
  • In development, wearing a code name while its real home is secured. Join its list to hear the real name first.

Open getjoey.app/marsupial/macadamia

FAIRYBREAD

In development

The storefront.

The dealership's own website and digital retail, built and run for you: live inventory, trade-in offers, payments and bookings, all wired into the same family that runs the rest of the store.

  • A site that sells, not a brochure that sits.
  • Trade, finance and service booking built into every page.
  • In development, wearing a code name while its real home is secured. Join its list to hear the real name first.

Open getjoey.app/marsupial/fairybread

WATTLESEED

In development

The reputation.

Reviews chased while the visit is still warm, survey risk caught before the survey goes out, responses drafted in the store's own voice, and every listing kept healthy everywhere your name appears.

  • Happy customers asked at the right moment, every time.
  • Trouble spotted before it becomes a one-star story.
  • In development, wearing a code name while its real home is secured. Join its list to hear the real name first.

Open getjoey.app/marsupial/wattleseed

WITCHETTY

In development

The trainer.

Onboarding and training for every seat in the store, with drills built from real scenarios and progress the manager can actually see. New hires productive in days, not months.

  • Role-based curricula for sales, service, parts and office.
  • Certifications tracked in the manager's command deck.
  • In development, wearing a code name while its real home is secured. Join its list to hear the real name first.

Open getjoey.app/marsupial/witchetty

The Marsupial Project, One Family for the Whole Dealership | JOEY