The JOEY Wiki

JOEY is an always-on sales assistant for the individual car salesperson. It connects to the dealership CRM, watches for new leads around the clock, and does the relentless follow-up work for you, calling, texting, and emailing every lead, fully compliant, every single day.

Think of JOEY as a tireless teammate who never forgets a lead, never misses a quiet hour rule, and never lets a customer go cold. You stay in control. JOEY handles the volume so you can spend your energy where it pays, closing the warm leads it sends you.

JOEY is for the salesperson who wants to be number one at their dealership without working more hours. Not the dealership. Not the manager. You, the individual rep who wants an edge.

The pitch is simple. It is easier to give one motivated rep a real advantage than to sell a whole corporation on changing its process. JOEY is for the rep who wants to outwork every coworker, on autopilot.

From the moment a lead appears to the moment you shake hands, JOEY runs a clear, repeatable sequence. Here is the whole flow, step by step.

1. 🔌

   Connect your CRM

   JOEY integrates with Tekion, DriveCentric, and other leading platforms. No imports, no spreadsheets. Your pipeline is live inside JOEY within minutes.

2. 👁️

   New leads detected 24/7

   JOEY watches your CRM around the clock. A KBB instant cash offer, an internet lead, a walk-in entered at close, JOEY sees it the moment it lands.

3. 🧠

   Personalized outreach drafted

   JOEY pulls the customer name, the vehicle, and any offer details, then writes a call script, a text, and an email tailored to that exact customer. No generic templates.

4. 🛡️

   Compliance gates check

   Before anything sends, it passes five gates: opt-out suppression, quiet hours, consent ledger, rate limit, and a PII audit. All five must pass or the message is held.

5. 🚀

   First contact ritual sends

   The full ritual fires in sequence: knowledge base extract, first note, opt-in text, personalized email, a queued call, and a second note tagging you for a video.

6. 🤝

   You close the warm lead

   When the customer replies, books, or signals intent, JOEY routes the hot lead to your phone. You step in warm and close the deal.

JOEY ships a growing toolbox of free, no-login calculators and helpers, built for the rep on the floor. Use them to close faster, even before you sign up.

The toolbox keeps growing. Browse the full set on the free tools page.

JOEY is a deep toolset, not a single trick. The capabilities span outreach, lead handling, compliance, inventory, deal documents, the dialer, iMessage CRM, and reporting. Here are the pillars.

That is the highlight reel. The complete, timestamped list lives on the features page.

JOEY is built to keep you safe. Every outbound message passes through five compliance gates, and all five must pass before anything sends. If a gate fails, the message is held and flagged. It never silently drops.

Compliance is not a setting you can forget to turn on. It is wired into the send path, so doing the right thing is the default, not the exception.

JOEY plugs into the CRM your dealership already uses. No rip and replace, no migration. Connect once, and JOEY starts working your lead pipeline immediately.

Because JOEY rides on top of your existing CRM, your manager keeps their dashboards and your data stays where it already is. JOEY just makes you faster.

JOEY is risk free to try. You pay today and you are covered by a 30-day money-back guarantee, so you can prove the edge and get a full refund within 30 days if it is not for you. After that, one extra sale a month more than covers the plan.

Billing is honest. All charges are final per pay period, and canceling ends service immediately. See the live tiers on the pricing page and the details on the refund policy.

JOEY only holds the lead data it needs to do the follow-up work, and it holds that data carefully. Customer information is used to personalize outreach, not to sell or share.

For the full details on cookies, data handling, and your choices, read the privacy policy and the cookie policy.

Getting going takes minutes. Sign up, tell JOEY a little about how you sell, connect your CRM, and JOEY starts working your pipeline.

1. ✍️

   Create your account

   Pay today and get the full plan, backed by a 30-day money-back guarantee. You are in within a minute.

2. 🎙️

   Personalize your JOEY

   Tell JOEY your name, title, voice, sign-off, and any phrases to use or avoid, so every message sounds like you.

3. 🔌

   Connect your CRM

   Authorize Tekion or DriveCentric. JOEY syncs your leads and goes live on your pipeline.

4. 🚀

   Watch the first sends

   New leads start getting the full first-contact ritual within minutes. Hot replies route straight to your phone.

A quick reference for the terms that show up across this wiki and the dealership floor.

Lead

A potential buyer who has shown interest, whether online, by phone, or in person.

First contact

The first outreach to a new lead. JOEY runs a full ritual: note, opt-in text, email, call, and a video tag.

KBB ICO

A Kelley Blue Book Instant Cash Offer. A pre-set trade-in or buy offer on a vehicle.

Out the door

The total price a buyer pays including taxes and fees, with nothing left to add.

Negative equity

When a buyer owes more on their trade than it is worth. It can be rolled into the next loan.

TCPA

The Telephone Consumer Protection Act. The federal rules that govern calls and texts to consumers.

Opt-out

A customer request to stop receiving messages. JOEY suppresses opted-out contacts instantly.

Quiet hours

Protected times when calls and texts are not allowed. JOEY waits for an allowed window.

Hot lead

A lead actively signaling buying intent. JOEY routes these straight to your phone.

CRM

Customer Relationship Management software, like Tekion or DriveCentric, where leads live.

VIN

Vehicle Identification Number. The unique code that identifies a specific vehicle.

Consent ledger

A record of which customers have agreed to be contacted, checked before the first message.