JOEY Blog and Resources
Practical guides, follow-up scripts, and sales tactics for the individual car salesperson. No fluff, no generic advice, just what actually works on the floor.
How Top Reps Follow Up (and Why Most Salespeople Get It Wrong)
The difference between a rep who closes 20 cars a month and one who closes 8 is rarely skill. It is follow-up consistency. Here is the exact cadence used by the top performers we talk to every day.
Turn a Trade-In Into a Second Sale
Every trade-in is a warm lead hiding in plain sight. The customer already trusts you enough to hand over their keys. Here is how to surface the second opportunity before they walk to the lot across the street.
Texting Etiquette That Actually Books Appointments
Most dealer texts read like a robot wrote them. Customers ghost because the message feels impersonal. These small wording changes make a measurable difference in response rates and show-rate.
Your First 90 Days as a Car Salesperson
New to the floor? The first three months set the trajectory for your entire career here. This guide covers what to prioritize, what to ignore, and the habits that compound over time.
Internet Leads Expire Fast. Here Is How Fast.
Studies show a lead contacted within five minutes is 100 times more likely to connect than one reached an hour later. We break down what the data actually says and what a realistic response process looks like.
Building Your Personal Brand on the Floor
Customers increasingly search the salesperson, not just the dealership. A simple Google and social presence can add three to five self-sourced deals a month without any advertising spend.
TCPA Rules for Texting Car Buyers, in Plain English
Texting the wrong way costs $500 to $1,500 per message. Here is what every car salesperson needs to know about TCPA before hitting send.
How to Re-Engage Dead Leads Without Being Annoying
Most of your "dead" leads are just sleeping. Here is how to wake them up without burning the relationship.
Automating Your DriveCentric Follow-Up: A Practical Guide
Most reps have 80 open tasks and work maybe 12 of them. Here is how to actually fix that.
Cold Calling Is Not Dead, It Changed
The reps killing it on the phone right now are not dialing harder. They are dialing smarter.
New articles are added regularly. Check back often.