JOEY is the personal AI sales system for the individual car salesperson. It keeps every lead warm, replies in your voice, and runs your outreach, calls, texts, emails, follow-up, and compliance in one place.

JOEY is for the individual car salesperson who wants to be the top performer at their dealership, not for the dealership itself.

Does JOEY work with my CRM?

Yes. JOEY works alongside the CRMs dealerships already use, including Tekion and DriveCentric, with no rip and replace.

Is JOEY TCPA compliant?

Yes. JOEY respects TCPA quiet hours and honors opt-outs automatically across every channel.

Vehicle Data

Holdback Estimator

What does the Holdback Estimator do?

Estimate the manufacturer holdback on a deal so the invoice-price math finally makes sense. Customers trust the rep who knows the car. This tool pulls real vehicle data so you can answer with confidence and build value.

Try it now

Estimate manufacturer holdback.

Holdback is money the manufacturer pays the dealer back after the sale, which is why a dealer can sell at or near invoice and still make money. Estimate the dollar figure here.

Vehicle MSRP

Sticker price before any discount

Holdback rate

Typically 1% to 4%, varies by manufacturer

Rate applies to

Most manufacturers base holdback on MSRP

Estimated holdback

$680

At 2.0% of MSRP ($34,000), the manufacturer pays the dealer back roughly $680 after the sale. That is why a deal near invoice can still be profitable for the dealer.

This is an educational estimate of a common industry practice, not a specific manufacturer's published holdback figure. Actual holdback programs vary by brand and change over time.

How to use it

Enter your numbers or details in the tool above.
Read the result instantly, no signup and nothing to install.
Use it live with your customer to build trust and move the deal.

Common questions

What is the Holdback Estimator?

Estimate the manufacturer holdback on a deal so the invoice-price math finally makes sense. It is a free tool from JOEY for the individual car salesperson, and it runs right here in your browser.

Is the Holdback Estimator free?

Yes. The Holdback Estimator is free to use with no signup. JOEY also offers a full personal sales assistant if you want it to work your follow-up for you.

Who is the Holdback Estimator for?

It is built for the car salesperson who wants an edge, not for a corporate rollout. Customers trust the rep who knows the car. This tool pulls real vehicle data so you can answer with confidence and build value.

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Want JOEY to do the work for you?

These free tools are a taste. JOEY is a personal sales assistant that works your follow-up, texts, emails, and call prep so you sell more every day.

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